“How do you kick ass today?”
This is the question I asked a client at a meeting yesterday. He runs a video production company specializing in nature documentaries and was seriously struggling with the idea of going to a three day conference.
Most of the attendees at the conference would be his ideal customer – his avatar. But he was still wrestling with the idea because he was thinking too small. He didn’t feel like a badass.
Instead, he was stuck in survival mode.
He was thinking just about meeting the minimum he needed to do to survive.
I asked him what kind of choice he needs to make in this situation to kick some serious ass and go big as hell.
“Well, I go to the conference,” he replied.
“Now, how do you pay for that conference?”
He thought about this for a moment, weighing his options. He could dip into his current funds and pay for it now, or he could wait for more business to come in, then pay for it.
I asked him again. “Now, how do you go big as hell, right now?” Of course, that meant paying for it, right now. So how was he supposed to find the money after paying for the tickets to replenish his funds?
We then spent the next 10 minutes brainstorming high vibe, high energy ways he could go big. We talked about guerrilla tactics such as going to his favorite restaurant and creating a quick documentary about the restaurant. Grabbing the manager or owner telling them you are filming a documentary and get them on film. Edit the crap out of the video, posting it to Facebook, and tagging everyone in the video.
We talked about going to events where his key target clients are and taking his camera, then walking up to them to ask for an interview. He could then turn that single interview into a blog, vlog, and several pieces of social media content.
“In this day and age, you cannot have a survival mindset; you must be the aggressor and go after life.”
What’s the difference?
In a survival mindset, you’re playing defensively. You’re waiting for things to come to you, then you deal with it and move on, waiting for the next big thing. Sure, you could do that, and you’ll probably survive. But you’re almost definitely not going to thrive. You need to learn to play offensively- to make shit happen for you instead of to you.
Think of a sports team, any kind you’d like. This team has a ton of strategies to win their next big game, and those strategies are broken down into two categories: offensive and defensive. Each strategy is important in its own way, but think about what their purposes are. Defensive strategies keep the opposing team from scoring. Offensive strategies are put into place to help their team score and, hopefully, win the game.
That’s why you need to think offensively. Do you want to score, make those badass goals and then crush them? Then you need to step up your game- seriously.
Think about it like this. You’re an entrepreneur, right? You’re a CEO, a business owner, a whatever-the-hell kind of creative title you give yourself. You are not an employee.
As the badass entrepreneur you are, you don’t have to sit back and wait for someone else to tell you what to do. If that’s what you want, you need to hang up your hat and go find a 9-5 somewhere because here, no one’s going to hold your hand. Playing the offense in your business means setting the pace of your own game and staying on your toes ready for the next piece of action.
“To kick ass today, you have to stop thinking small.”
Think about the most audacious, crazy thing you can do to go big as hell and get seen in your field. What can you do, right here and right now, to get out and go big? Being a badass is about not giving a damn what other people think and doing the things that scare you.
You’re reading this blog right now because you’re ready to step up and be the badass you dream of being. And you’ve got this. I have faith in you, and you should too. I see that inner badass trying to come out. Now it’s time to rip off the duct tape wrapped around your spirit and Run Like Hell.
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