The Donnie Boivin Blog

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Weekly insights on B2B networking, referral strategy, and building a business that doesn’t rely on cold leads. Written from the trenches, not a boardroom.

Donnie Boivin

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Every relationship in your network lives in one of these three circles.

Networking Strategy

Why B2B Professionals Keep Networking in the Wrong Rooms

March 15, 2026  •  7 min read

Most B2B business owners have been told the same lie: show up, shake hands, hand out cards. The problem isn’t your effort. It’s that everything you’ve been taught about networking was designed for B2C, not B2B.

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