You can be a participant and benefit from the room, or you can build it and own the room.
Before I started Success Champion Networking, I had a problem.
I sold into midmarket companies. My sweet spot was businesses doing $20 million to $100 million in revenue. Complex sales. Multiple decision-makers. Long cycles. Real deals.
And every networking event I went to sucked for what I was trying to do.
Chamber events? Speed dating for business cards. Seventy people in a room, sixty-five of them selling to consumers, and the five that weren’t were my direct competitors.
Industry associations? Better, but now I’m in a room full of people who do exactly what I do. We’re all hunting the same accounts.
I spent years trying to make traditional networking work for midmarket B2B sales. And years watching it not work.
So I did something most people won’t do.
I stopped showing up to other people’s rooms and built my own.
The Room That Changed Everything
I curated a group of business owners who sold to the same type of companies I did—midmarket, $20M-$100M revenue—but who didn’t compete with me.
Not a free-for-all. Not first-come-first-serve. Not “everyone’s welcome.”
Strategic. Selective. Intentional.
I picked people whose clients looked like my clients. Who understood complex B2B sales. Who knew what it meant to have a six-month sales cycle and a deal that could make your quarter.
And I made damn sure none of them did what I did.
What happened next surprised even me.
The caliber of the room changed everything. These weren’t people hoping to get a referral. They were people who could actually GIVE referrals that mattered.
When someone in that room sent me a lead, it wasn’t “my neighbor might need printing.” It was “I just talked to the VP of Operations at a $40M manufacturer and they mentioned they’re looking for what you do.”
That’s a different game.
And because I built the room, it became MY room.
My name came up in conversations I wasn’t in. Opportunities found me before they went to market. People I’d never met knew who I was because someone in my room told them.
I didn’t work harder at networking.
I worked differently.
The Principle That Built Success Champion Networking
Curated rooms. Strategic positioning. Midmarket B2B focus.
We’re at almost 400 members now across 25 chapters. We’ll hit 1,000 by the end of the year.
But here’s what I’ve learned after building 25 chapters and watching hundreds of business owners go through this system:
You can be a participant and benefit from the room, or you can build it and own the room.
Participants show up. They get value. They make connections. They get referrals.
Good things happen when you’re in a high-caliber room.
But the person who BUILDS the room? Different level entirely.
When you’re the chapter president, you’re not just another member. You’re infrastructure.
Your name is the one that gets mentioned first. You’re the person who introduced everyone. You’re the reason the room exists.
That positioning doesn’t come from working the room harder. It comes from owning it.
The Opportunity (If You’re Ready)
Not volunteers. Not people who want to “give back to the community.” Not networking enthusiasts.
Business owners who understand that positioning beats hustle.
Here’s what it requires:
You must sell B2B in the midmarket space. $1 million to $100 million companies. If you’re selling to homeowners or Main Street businesses, this isn’t it. Those rooms exist. This isn’t that room.
You must have been in business for more than a year. I’m not looking for people who are still figuring out their offer. You need to know who you serve and how you serve them.
You must have a network you’re ready to bring together. You’re not starting from scratch. You’re taking the relationships you already have and getting them focused on working together strategically.
If that’s you, let’s talk.
If you’re thinking “I don’t have time to run a chapter,” you’re thinking about this wrong.
This isn’t extra work on top of your business. This is the strategic foundation OF your business.
It’s choosing to build real estate in your market instead of renting attention every quarter.
It’s deciding to stop chasing individual relationships and start building infrastructure that compounds.
Most people won’t do this. They’ll keep showing up to networking events hoping to be memorable. They’ll keep sending LinkedIn messages hoping for responses. They’ll keep asking “who do you know?” and wondering why it feels like starting over every time.
That’s fine. Those rooms need participants.
But if you’re ready to build instead of chase, if you’re tired of renting when you could own, if you understand the difference between working the room and owning it—
Then this conversation matters.
What Happens Next
If you’re ready to be a chapter president, reach out. We’ll talk about your market, your network, and whether this makes strategic sense for where you’re trying to go.
If you’re not ready to build a chapter but want to be in one of these rooms, we have several chapters launching this quarter. There’s a place for you too.
Either way, the choice is the same one I made years ago when I got tired of rooms that didn’t work:
Keep participating in other people’s rooms, or build your own.
I know what I chose.
What about you? visit a chapter and see for yourself.
P.S. — We’re at 400 members now. We’ll be at 1,000 by year’s end. The rooms are filling up. The question isn’t whether this works. The question is whether you’re ready to own one.